Pay Per Click

pay per click - targeted online marketing

Pay Per Click

SEO and Pay Per Click?

Why do companies use both SEO and pay per click in their marketing campaigns?

Companies leverage both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising in their marketing campaigns for a complementary effect. Here’s why they work well together:

Increased Visibility and Traffic:

  • SEO for Long-Term Growth: SEO helps your website rank organically on search engine results pages (SERPs) for relevant keywords. This increases your visibility over time and attracts consistent traffic.
  • PPC for Immediate Impact: PPC ads appear prominently on SERPs for chosen keywords, driving immediate traffic to your site. This is useful for launching new products, targeting specific promotions, or reaching a wider audience quickly.

Targeted Reach and Conversions:

Targeted Reach and Conversions:

  • SEO Tailored Content: SEO involves optimizing your website content for specific keywords that your target audience is likely to search for. This increases the chances of attracting qualified leads who are genuinely interested in what you offer.
  • Pay Per Click Laser-Focused Targeting: PPC allows you to target your ads with great precision. You can define demographics, interests, and online behavior to ensure your ads reach the most relevant users. Thus maximizing the likelihood of conversions (actions you want visitors to take on your site).

Data and Insight:

  • SEO Informs PPC: Data from your SEO efforts, like which keywords lead to the most website traffic and conversions, can be used to inform your PPC campaigns. You can focus your PPC bids on keywords that are already proving successful organically.

Overall Strategy:

  • Combined Power: A well-executed combination of SEO and PPC creates a stronger overall digital marketing strategy. It increases your brand’s visibility across multiple channels, drives qualified traffic, and provides valuable data to refine your approach over time.

In essence, SEO is like building a strong foundation for your online presence, while PPC acts as a targeted marketing tool to drive immediate results. By using both strategically, companies can create a well-rounded digital marketing strategy that achieves their goals.

Hire Amplify Online Searches and your company will be found on the Internet.

Some people are more apt to click on a Google sponsored business ad (PPC ads)

Some people are more apt to click on a Google sponsored business ad (called PPC ads) versus looking at organic business listings for a few reasons:

  • Visibility and Placement: PPC ads appear at the top of the search results page. They are often highlighted with a colored background or the word “Ad.” This prime position grabs attention easily, while organic listings can get buried on the first page or pushed to subsequent pages.
  • Specificity and Targeting: Businesses can tailor PPC ads with specific keywords and target demographics. Someone searching for a solution to a particular problem might be more likely to click an ad that directly addresses their need compared to browsing organic listings.
  • Urgency and Calls to Action: PPC ads often contain clear calls to action like “Buy Now” or “Learn More,” prompting immediate clicks. Organic listings may not be as direct.

However, organic listings also have advantages:

  • Trustworthiness: Organic listings are generally perceived as more trustworthy by searchers since they haven’t paid for placement.
  • Long-Term Value: Ranking well organically can generate consistent traffic over time, whereas PPC requires continuous payment for ad clicks.
  • Wider Range of Results: Organic listings offer a broader range of results, allowing users to explore various options before making a decision.

Click Propensity:

So, who is more likely to click on a PPC ad? Here are some potential scenarios:

  • People with Urgent Needs: Someone searching for “emergency plumber” might be more likely to click an ad at the top for a quick solution.
  • Those Unfamiliar with SEO: Users who don’t understand SEO might not realize the value of organic listings and gravitate towards ads first.
  • Brand-Aware Searchers: People already familiar with a brand might click their ad for reassurance or ease of access.

Ultimately, user behavior depends on individual search intent, level of digital savviness, and the specific product or service being searched for.

Pay Per Click Guru

Met Amplify’s Pay Per Click Guru

Nick Whitaker 
 
Nick got his start in digital media at the age of 8. Working as a childhood actor in commercials, voiceovers, and films. He knew that he wanted to stay in the world of media for the rest of his life after a host of different careers. This included a career in sales, event marketing, and even Class A truck driving. Nick became interested in the niche of digital marketing even before going to school.
 
Nick graduated with a bachelor’s degree in the science of business, with a focus on marketing and digital marketing. And after graduating Nick took his education into his own hands. Enrolling in certification courses, web dev classes, and apprenticeships.
 
These actions built Nick’s understanding of digital marketing and its place in business development overall. With a passion for ensuring a business owner’s vision is central to the overall message of any marketing activity. Nick has claimed his specialty in SEO and Paid Advertising. Acknowledging what he learned in his childhood career, he desires to ensure that any media is tactful, engaging, and focused.

Successful Pay Per Click Campaigns

Nick is ready to speak with business owners about their ventures and help them successfully streamline and automate marketing activities to achieve real growth. With a track record of successful campaigns in many different niches, even during the pandemic. Nick is prepared with the skills necessary to help businesses of all sizes. Nick offers a well-rounded and foundational pathway. With goals that expand a campaign’s message mediums over an accelerated pathway of sure steps. Always optimizing the campaigns to run as cost-efficiently as possible while offering continued routes of improvement. With accountability, transparency, and the prospect of creating respectful and fruitful business relationships that last.
 
Nick is proud to be apart of Amplify Online Searches team to help bring a total marketing package to business owners everywhere. Please reach out if you have any questions.