About Us

About Charles Shaughnessy – A Lifelong Entrepreneur

Hi, I’m Charles Shaughnessy, the owner/principal of Amplify Online Searches, and just like you, I am an entrepreneur. So what does that mean for your online presence? Well for the past 40 years, I’ve needed a website for my businesses, starting from the days of dial-up connections. Initially, just having a website and stuffing a few keywords (without much research) was enough to get good visibility in search results. But things changed, and for a while keyword stuffing was popular and effective. Nowadays, using that technique will penalize your website from being found in searches. Google prioritizes providing the best user experience, and trust. The ultimate aim is to help users quickly find the pertinent information they searched for. And a key component is that Google needs to trust your website.

Entrepreneur Experience

As a youngster I was the neighborhood handyman. I did an array of project for neighbors and my parents, which included painting, drywall, carpentry, and concrete work. By my twenties I owned a construction company. In my thirties I added a store fixture manufacturing company, which worked in conjuction with my construction company on many projects. After selling my business, I started a home inspection company, and I also developed my own online software for inspection reports. I retired from home inspecting in December of 2023.

My experience gives me the ability to help individuals who want to start a new business.

SEO & Website Experience

At first, I barely knew much about website development. I relied on employees, then freelancers, and eventually larger web development companies to create websites for me. However, as technology and website design evolved, I realized there was always the need to update. And since I developed an interest in websites, I eventually learned how to build my own websites using a Microsoft product called Dreamweaver. Later I discovered and became proficient in WordPress. I learned that in today’s digital landscape, it’s crucial to use all the available tools and have comprehensive knowledge to ensure online visibility. SEO and WordPress website building has become my full-time occupation and a newfound passion for me. For almost all businesses, a website has little value if nobody finds their site when searching with specific search terms on the web.


The Amplify Team Uses a Wide Variety of Skills for Your Online Presence Needs

Chuck owner SEO expert

Charles Shaughnessy

WordPress Knowledge

I have the skills and understanding necessary to use WordPress to create and manage websites. This includes knowledge of the WordPress dashboard, how to create and edit pages and posts, how to add plugins and themes, and how to troubleshoot problems. And making the site load quicker, which has become very important.

SEO Skills

I have learned the SEO skills to improve the ranking of a website in search engine results pages (SERPs). This is done by optimizing the website’s content, structure, and technical aspects to make it more relevant to search queries. Having Google trust your website is crucial. I have been mentored by one of the most knowledgeable experts in this field.

Javascript Knowlege

JavaScript is a programming language that is used to make websites interactive. It is one of the three main languages used for web development, along with HTML and CSS.

Hunter - website designer
Kim - digital marketing

Amplify Team

My son Hunter is a proud geek. He has worked for another well-respected web development company for over 2 years building beautiful websites. I am so happy and lucky to have him.

My sister Kim Shaughnessy who has done exceptional work in sales and Facebook marketing, for a combination of over 20 years. And she is so wonderful at customer service, she always wants her customers to be happy!

In addition to my sister, and my son, I have formed a team of people who specialize in specific components of SEO. Amplify is also a member of an SEO group with over 110 SEO agencies. We are a group of friendly competitors, that help each other. So no matter the project size, whether it be for a franchisor or any other large project we have the resources to make it happen.

About Charles’ Qualifications

Self taught, starting back when dial up was the norm.

The best experience and knowledge is obtained by doing. And I have done it. 

Divi Academy

Professional WordPress Building Course

Use of Websites and Building Websites for 30 Years

I have paid a hefty price over the years to learn what works and what doesn’t when it comes to the online presence of a business. (also known as the school of hard knocks) Those experiences have great value now.

Let’s Get You’re Website on Page 1 of Google

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(623) 252-3990‬